Originally built in the 1930's, the building was named for its central position in the city - a meeting spot that once served as a watering hole for travellers and their horses.

Hlemmur Square today still features as a watering hole but now for a beer (or two), but also a hostel and hotel. A restaurant. A music venue. An arts space. Visual arts backdrop. Fringe location. Anything, really. So what better place for us to set our fins.

And what about us whales? A collection, a community, a music mammal family set upon the skies. Resting on the clouds.

We believe in the local music scene(s) and array of artists here in Reykjavík and wider Iceland, and we believe they should have an independent stage to swim with. To make a splash on the international crowds and industry.